Monetization in Fortnite: selling structure and purpose

This post provides a breakdown of Fortnite and the way it monetizes. Fortnite’s Battle Pass and season model is a great way to monetize exclusivity via engagement. And in the case of Fortnite, what makes the Battle Pass especially appealing is not the fact that it rewards players with cosmetic items. It’s that the Battle Pass provides challenges throughout the season – and that provides users with longer-term goals that go beyond the match being played.

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