With the recent announcements of Apple Arcade and Google Stadia, this post asks a few questions concerning the viability of a gaming subscription service.
Category: The mobile market
An opinionated look at games and trends in the mobile market
Monetization in Fortnite: selling structure and purpose
This post provides a breakdown of Fortnite and the way it monetizes. Fortnite’s Battle Pass and season model is a great way to monetize exclusivity via engagement. And in the case of Fortnite, what makes the Battle Pass especially appealing is not the fact that it rewards players with cosmetic items. It’s that the Battle Pass provides challenges throughout the season – and that provides users with longer-term goals that go beyond the match being played.
Games for watching
This post considers the differences between playing a game and watching a game. And suggests ways to leverage some insights to design features compelling to watch.
McLuhan is a famous media theorist known for coining the phrase “The Medium is the Message”. What that means when considering gaming in general – and mobile gaming in particular – is that you should design games and features with the specificity of each platform in mind. It’s crucial to design a “mobile-first” title.
Esports in mobile: looking at the Clash Royale League
This post looks at the state of esports in general, and draws on the example of the Clash Royale League to reflect on place of esports in the mobile space.
Keeping soft currency balances in check and examples of evergreen sinks
This post considers different ways to keep your soft currency balances under control – and discusses some interesting features out there that can help you overcome some common challenges.