McLuhan is a famous media theorist known for coining the phrase “The Medium is the Message”. What that means when considering gaming in general – and mobile gaming in particular – is that you should design games and features with the specificity of each platform in mind. It’s crucial to design a “mobile-first” title.
This post looks at the state of esports in general, and draws on the example of the Clash Royale League to reflect on place of esports in the mobile space.
This post considers different ways to keep your soft currency balances under control – and discusses some interesting features out there that can help you overcome some common challenges.
Glu had a solid Q2 – driven in large part by the performance of Tap Sports Baseball ’18. This post digs a little deeper into how TSB created a strong mobile experience for baseball and MLB fans.
Engagement and monetization are two key aspects of the success of a mobile game. But how are both interrelated? Bouncing off some remarks in the Q&A of EA’s quarterly report, I discuss different ways to (potentially) make sense of all this.