Glu had a solid Q2 – driven in large part by the performance of Tap Sports Baseball ’18. This post digs a little deeper into how TSB created a strong mobile experience for baseball and MLB fans.
Category: The mobile market
An opinionated look at games and trends in the mobile market
Monetizing off engagement: thinking in terms of experiences
Engagement and monetization are two key aspects of the success of a mobile game. But how are both interrelated? Bouncing off some remarks in the Q&A of EA’s quarterly report, I discuss different ways to (potentially) make sense of all this.
Alexandre Macmillan 