In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV
Category: Game KPIs and performance
In this section I discuss some behavior patterns common to most mobiles, and elaborate on some KPIs I’ve found useful to observe and analyze game performance. All graphs and numbers displayed here are for illustration purposes only, and are not actual numbers of any specific title.
3 reasons to look at the cumulative spend of your active customers
This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations
Keeping track of your customer base
This post discusses ways to track your active customer base
4 (actionable) ways to look at your daily active customers
4 alternative ways to look at your active customers (and monetize them better)
Thinking about daily active users (and the limitations of this metric)
If you have a live game, you need to be looking at the number of daily active users you have in your game. But that alone is not enough to let you know who your active users are – or how healthy your active userbase is
How to determine your UA budget for a worldwide launch?
This post suggests ways to think about your UA budget to accompany the worldwide launch of mobile free-to-play games
