When comes the time to balance your Battle Pass, these 3 questions can help you make the right choices
Category: Game KPIs and performance
In this section I discuss some behavior patterns common to most mobiles, and elaborate on some KPIs I’ve found useful to observe and analyze game performance. All graphs and numbers displayed here are for illustration purposes only, and are not actual numbers of any specific title.
Redeposit behavior: redeposit funnel and transactions
This post elaborates on why suggests why you should focus on redeposits, and ways to visualize redeposit patterns and set yourself actionnable goals.
What to do with the old non-payers in your game
The longer your game has been in the app store, the older your user base. And that also means you probably have a large segment of active users who are nonpayers and have a very high tenure. This post suggests way to go about converting that group of users.
Monetizing today and tomorrow
In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV
3 reasons to look at the cumulative spend of your active customers
This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations
Keeping track of your customer base
This post discusses ways to track your active customer base
Alexandre Macmillan 