This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations
This post discusses ways to track your active customer base
4 alternative ways to look at your active customers (and monetize them better)
If you have a live game, you need to be looking at the number of daily active users you have in your game. But that alone is not enough to let you know who your active users are – or how healthy your active userbase is
This post suggests ways to think about your UA budget to accompany the worldwide launch of mobile free-to-play games
In this post I look at 2 different categories of KPIs, and show in what context – and for what purpose – each one of them can be useful.