Research on mobile games and monetization
In this section I discuss some behavior patterns common to most mobiles, and elaborate on some KPIs I’ve found useful to observe and analyze game performance. All graphs and numbers displayed here are for illustration purposes only, and are not actual numbers of any specific title.
The longer your game has been in the app store, the older your user base. And that also means you probably have a large segment of active users who are nonpayers and have a very high tenure. This post suggests way to go about converting that group of users.
In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV
This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations
This post discusses ways to track your active customer base
4 alternative ways to look at your active customers (and monetize them better)
If you have a live game, you need to be looking at the number of daily active users you have in your game. But that alone is not enough to let you know who your active users are – or how healthy your active userbase is
