This post suggests ways to think about your UA budget to accompany the worldwide launch of mobile free-to-play games
Category: Game KPIs and performance
In this section I discuss some behavior patterns common to most mobiles, and elaborate on some KPIs I’ve found useful to observe and analyze game performance. All graphs and numbers displayed here are for illustration purposes only, and are not actual numbers of any specific title.
Installs and active players – or why it’s not all about LTV
In this post I look at 2 different categories of KPIs, and show in what context – and for what purpose – each one of them can be useful.
You don’t get more when you give more
There is a common assumption that giving players free hard currency is a good way to increase monetization metrics. The idea is that when you
Before and after In-App Purchases: identifying gameplay patterns and improving monetization
Looking at what players are doing before and after spending – both focusing on the missions played or considering more granular in-game actions – can provide good insights into the situations most conducive to spending. It can also shed a new light on the motivations to spend.
What are your customers spending for?
In this post I suggest ways to look at what is driving user spending, as well as ways to measure that in your game.
Why focusing on (good) customers makes sense
It’s very likely you are looking at the daily active users in your game. But are you also looking at your daily active customers? This post discusses why looking at customers is important to get a good reading on your game, and appropriately define who you are developing features for.
