There is a common assumption that giving players free hard currency is a good way to increase monetization metrics. The idea is that when you
Author: Alexandre Macmillan
I'm a sociologist of technology and culture by training, and have been working at the cross of data analytics and product management in mobile games since 2014.
My PhD and following academic work focused on the way communication technology has contributed to different modes of socialization and cultural frameworks. Working with big data in mobile gaming has been a unique opportunity for me to conduct applied social research on a daily basis.
This blog is the opportunity for me to nerd out, bridge the gap between academia and industry, and share some of my insights on mobile games (and hopefully have those insights enriched and challenged)
Some key topics that interest me and that I treat in this blog are:
* What are some key behavior patterns that can be found across most mobile games?
* How can you leverage some of these common behaviors to design a better product?
* How does big data and the increased production of knowledge impact game making and larger organizational processes?
Difference and repetition in Archero
In this post I do a quick breakdown of Archero, and 3 things I find it does well.
Designing features with OKRs
This week, I discuss how to use OKRs in an applied way to design your features.
Using Objectives and Key Results in Free-to-Play game development
This week I read Andrew Grove’s book High Output Management. A very interesting book that can help keep focus when developing free-to-play games
Idle mechanics and monetizing progession in AFK Arena
This week a look at AFK Arena, and the way it monetizes (and makes players wait)
Designing an effective monetization strategy
The slides that accompany my masterclass on monetization in (mobile) free-to-play games
