When comes the time to balance your Battle Pass, these 3 questions can help you make the right choices
Author: Alexandre Macmillan
I'm a sociologist of technology and culture by training, and have been working at the cross of data analytics and product management in mobile games since 2014.
My PhD and following academic work focused on the way communication technology has contributed to different modes of socialization and cultural frameworks. Working with big data in mobile gaming has been a unique opportunity for me to conduct applied social research on a daily basis.
This blog is the opportunity for me to nerd out, bridge the gap between academia and industry, and share some of my insights on mobile games (and hopefully have those insights enriched and challenged)
Some key topics that interest me and that I treat in this blog are:
* What are some key behavior patterns that can be found across most mobile games?
* How can you leverage some of these common behaviors to design a better product?
* How does big data and the increased production of knowledge impact game making and larger organizational processes?
Is free-to-play gaming the ultimate luxury? (how much should we fear the recession)
This post discusses how the monetization model at the heart of mobile games might make it closer to a luxury product than an entertainment product
Reading Marc Randolph’s “That will never work”
This post discusses Marc Randolph’s book on the foundation of Netflix, and what it can tell people in mobile games
Redeposit behavior: redeposit funnel and transactions
This post elaborates on why suggests why you should focus on redeposits, and ways to visualize redeposit patterns and set yourself actionnable goals.
What to do with the old non-payers in your game
The longer your game has been in the app store, the older your user base. And that also means you probably have a large segment of active users who are nonpayers and have a very high tenure. This post suggests way to go about converting that group of users.
Monetizing today and tomorrow
In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV
