A very interesting and insightful visualization has been shared across a broad range of social media platforms recently. The graph shows the growth of the

Research on mobile games and monetization
A very interesting and insightful visualization has been shared across a broad range of social media platforms recently. The graph shows the growth of the
This post discusses ways to iterate and experiment on your game to proactively leverage data to guide future decisions
This post discusses ways to think about the ROI of analytics on your product. The minimum threshold you define for impact is a key part in defining your ambitions and goals. And to increase to the ROI of your analytics effort, you need to set high expectations in terms of impact.
This post tries to suggest the different types of question that can help yield the biggest ROI from your data effort
In this post, I discuss how being data driven is more about the process than the output itself
The first of a series of posts on building data-driven teams for mobile games