In this post, I share some thoughts on how subject-mater product expertise can help develop high-performance mobile teams
Author: Alexandre Macmillan
I'm a sociologist of technology and culture by training, and have been working at the cross of data analytics and product management in mobile games since 2014.
My PhD and following academic work focused on the way communication technology has contributed to different modes of socialization and cultural frameworks. Working with big data in mobile gaming has been a unique opportunity for me to conduct applied social research on a daily basis.
This blog is the opportunity for me to nerd out, bridge the gap between academia and industry, and share some of my insights on mobile games (and hopefully have those insights enriched and challenged)
Some key topics that interest me and that I treat in this blog are:
* What are some key behavior patterns that can be found across most mobile games?
* How can you leverage some of these common behaviors to design a better product?
* How does big data and the increased production of knowledge impact game making and larger organizational processes?
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Inflation can become a problem in your game if you haven’t taken that into account when designing your systems. You want your game to be balanced AND at the same time have a regular pipeline of new content to be driving your revenue.
What arcades can teach us about monetizing engagement
A very interesting and insightful visualization has been shared across a broad range of social media platforms recently. The graph shows the growth of the
(BUILDING DATA-DRIVEN TEAMS IN MOBILE GAMES 5) Iterate and experiment to leverage data in a forward-looking way
This post discusses ways to iterate and experiment on your game to proactively leverage data to guide future decisions
(Building data-driven teams in mobile games 4) Optimize the ROI of your analytics efforts
This post discusses ways to think about the ROI of analytics on your product. The minimum threshold you define for impact is a key part in defining your ambitions and goals. And to increase to the ROI of your analytics effort, you need to set high expectations in terms of impact.
(Building data-driven teams in mobile games 3) Ask questions you can answer
This post tries to suggest the different types of question that can help yield the biggest ROI from your data effort
