Maximizing revenue in your game is a balancing act between conversion and revenue per transaction. This post looks at the impact price point has on spending patterns and suggests a few rules of thumbs to define your pricing strategy.
When a game features different game modes, it can be difficult to disentangle things and properly assess each game mode on its own merits. This week I discuss common challenges when trying to make sense of your different game modes in a clear and concise way. I also suggest ways to measure your game and its game modes to get a good sense of what the user experience looks like.
100% of your installs play the first session. Maximizing the user’s first contact with your game is crucial. In this week’s post I argue you should design your tutorial and first session with 2 main goals in mind: get users to come back to play a second session and get users to convert.
Users converting soon after install are your best customers. And those users are your biggest fans. You don’t cause them to convert in your game, and you can’t use difficulty or friction to get them to make their first purchase. The best way to get your conversion numbers up is to be proactive very early after install and showcase aspirational offers. It’s not about utility or a functional understanding of value.
Looking at how many days a user logged in in the previous week is a strong indicator of future churn. By using this approach to identify at-risk users, you can act preemptively to reduce churn in your game.
Looking at engagement from a Live Ops perspective requires a specific set of tools. This post covers a few different thigs to keep in mind when assessing the engagement rate of your active users.