Treat every game mode as a game in itself

When a game features different game modes, it can be difficult to disentangle things and properly assess each game mode on its own merits. This week I discuss common challenges when trying to make sense of your different game modes in a clear and concise way. I also suggest ways to measure your game and its game modes to get a good sense of what the user experience looks like.

Your best customers convert early (and what that means for your monetization strategy)

Users converting soon after install are your best customers. And those users are your biggest fans. You don’t cause them to convert in your game, and you can’t use difficulty or friction to get them to make their first purchase. The best way to get your conversion numbers up is to be proactive very early after install and showcase aspirational offers. It’s not about utility or a functional understanding of value.

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