This post discusses the moral debate that still permeates the industry, and suggests ways to look past that (and be a bit more modest in the process).
Before and after In-App Purchases: identifying gameplay patterns and improving monetization
Looking at what players are doing before and after spending – both focusing on the missions played or considering more granular in-game actions – can provide good insights into the situations most conducive to spending. It can also shed a new light on the motivations to spend.
Week of April 4th 2019: Golden Boot
A free-kicks galore PvP match-up from Nordeus
What are your customers spending for?
In this post I suggest ways to look at what is driving user spending, as well as ways to measure that in your game.
Week of March 28th 2019: Tap Sports Baseball 19
Tap Sports Baseball is back for another year!
3 questions about the future of subscription services (on mobile)
With the recent announcements of Apple Arcade and Google Stadia, this post asks a few questions concerning the viability of a gaming subscription service.
