This post discusses how restricting access of some of the content in your game to customers can be a monetization strategy that is both rewarding for your users and pays off for you.
Focus on monetization, not retention
There is a common theme in the industry that suggests retention is the most important metric for the financial success of any game – more than monetization metrics. This post looks at some key data points that show the difference between monetizing a little bit and monetizing a lot is not due to engagement. It rather results from how frequently users make purchases when they are active in a game.
Determining your IAP price points (hint: make it expensive)
Maximizing revenue in your game is a balancing act between conversion and revenue per transaction. This post looks at the impact price point has on spending patterns and suggests a few rules of thumbs to define your pricing strategy.
Effective data-driven cultures: distinguishing what and why questions
Knowing which questions analytics can and cannot answer is not a theoretical consideration. It has very practical consequences. Having a data-driven culture means knowing what type of questions data can answer, and what type of questions it can’t answer.
Guidelines to navigate your soft launch (especially when data is not helping)
When your soft launch data is clear and you have a high degree of confidence in it, things are easy. But there are many factors that can make it difficult to have a clear reading of the performance of your game. This post discusses ways to deal with fuzzy soft launch data.
Thinking mobile
McLuhan is a famous media theorist known for coining the phrase “The Medium is the Message”. What that means when considering gaming in general – and mobile gaming in particular – is that you should design games and features with the specificity of each platform in mind. It’s crucial to design a “mobile-first” title.
