This post elaborates on why suggests why you should focus on redeposits, and ways to visualize redeposit patterns and set yourself actionnable goals.
What to do with the old non-payers in your game
The longer your game has been in the app store, the older your user base. And that also means you probably have a large segment of active users who are nonpayers and have a very high tenure. This post suggests way to go about converting that group of users.
Monetizing today and tomorrow
In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV
3 reasons to look at the cumulative spend of your active customers
This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations
Keeping track of your customer base
This post discusses ways to track your active customer base
Apple Arcade: first impressions and thoughts
My thought after using the Apple Arcade service for a few days
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