4 alternative ways to look at your active customers (and monetize them better)
Thinking about daily active users (and the limitations of this metric)
If you have a live game, you need to be looking at the number of daily active users you have in your game. But that alone is not enough to let you know who your active users are – or how healthy your active userbase is
Rush Wars: First impressions
In this post I share my partial first impression on Supercell’s new game: Rush Wars
How to balance your Piggy Bank
This post suggests ways to think about your Piggy Bank and how to tune it
Immediate gratification in RPGs (or why I don’t love the “shard system”)
This post discusses some of the limitations of a shard-based RPG system and suggests reasons why immediate gratification is the way to go when designing your monetization strategy
How to determine your UA budget for a worldwide launch?
This post suggests ways to think about your UA budget to accompany the worldwide launch of mobile free-to-play games
