Alexandre Macmillan

This post elaborates on why suggests why you should focus on redeposits, and ways to visualize redeposit patterns and set yourself actionnable goals.

The longer your game has been in the app store, the older your user base. And that also means you probably have a large segment of active users who are nonpayers and have a very high tenure. This post suggests way to go about converting that group of users.

In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV

This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations

This post discusses ways to track your active customer base