In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV
3 reasons to look at the cumulative spend of your active customers
This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations
Keeping track of your customer base
This post discusses ways to track your active customer base
Apple Arcade: first impressions and thoughts
My thought after using the Apple Arcade service for a few days
4 (actionable) ways to look at your daily active customers
4 alternative ways to look at your active customers (and monetize them better)
Thinking about daily active users (and the limitations of this metric)
If you have a live game, you need to be looking at the number of daily active users you have in your game. But that alone is not enough to let you know who your active users are – or how healthy your active userbase is
