This post suggests ways to think about your Piggy Bank and how to tune it
Immediate gratification in RPGs (or why I don’t love the “shard system”)
This post discusses some of the limitations of a shard-based RPG system and suggests reasons why immediate gratification is the way to go when designing your monetization strategy
How to determine your UA budget for a worldwide launch?
This post suggests ways to think about your UA budget to accompany the worldwide launch of mobile free-to-play games
Installs and active players – or why it’s not all about LTV
In this post I look at 2 different categories of KPIs, and show in what context – and for what purpose – each one of them can be useful.
Analytics on the offensive
In this post, I discuss how the notion of psychological safety can help create an assertive and actionable culture of data
You don’t get more when you give more
There is a common assumption that giving players free hard currency is a good way to increase monetization metrics. The idea is that when you
