Last week I did a talk on the Battle Pass as a monetization feature. Sharing the slides here
When comes the time to balance your Battle Pass, these 3 questions can help you make the right choices
This post discusses how the monetization model at the heart of mobile games might make it closer to a luxury product than an entertainment product
This post discusses Marc Randolph’s book on the foundation of Netflix, and what it can tell people in mobile games
This post elaborates on why suggests why you should focus on redeposits, and ways to visualize redeposit patterns and set yourself actionnable goals.
The longer your game has been in the app store, the older your user base. And that also means you probably have a large segment of active users who are nonpayers and have a very high tenure. This post suggests way to go about converting that group of users.