In this post, I discuss how being data driven is more about the process than the output itself
(Building data-driven teams in mobile games 1) How to think about your game
The first of a series of posts on building data-driven teams for mobile games
Battle Pass game talk
Last week I did a talk on the Battle Pass as a monetization feature. Sharing the slides here
3 questions to ask about your Battle Pass
When comes the time to balance your Battle Pass, these 3 questions can help you make the right choices
Is free-to-play gaming the ultimate luxury? (how much should we fear the recession)
This post discusses how the monetization model at the heart of mobile games might make it closer to a luxury product than an entertainment product
Reading Marc Randolph’s “That will never work”
This post discusses Marc Randolph’s book on the foundation of Netflix, and what it can tell people in mobile games
Alexandre Macmillan 