Looking at how many days a user logged in in the previous week is a strong indicator of future churn. By using this approach to identify at-risk users, you can act preemptively to reduce churn in your game.
Looking at engagement from a Live Ops perspective requires a specific set of tools. This post covers a few different thigs to keep in mind when assessing the engagement rate of your active users.
This post considers ways to further evaluate the engagement of your userbase, and suggests ways to leverage that to optimize your game.
This post examines when users are most likely to convert on install day, and what their main motivations to convert are. Treating your game as if it were an IP means identifying what its defining traits are, and what is most likely to appeal to your users. This exercise can in turn help you design starter packs that align with your users expectations and help you get your conversion numbers up.
Glu had a solid Q2 – driven in large part by the performance of Tap Sports Baseball ’18. This post digs a little deeper into how TSB created a strong mobile experience for baseball and MLB fans.
Engagement and monetization are two key aspects of the success of a mobile game. But how are both interrelated? Bouncing off some remarks in the Q&A of EA’s quarterly report, I discuss different ways to (potentially) make sense of all this.