Users install and play games on a very regular 24-hour/7-day cycle. This post discusses what that means for your game, and how you can leverage that to design features that capitalize and reinforce that natural tendency.
In this post I explain why having a set of game-centric metrics is crucial to understanding how users are interacting with your game and tying your high-level product objectives with gameplay specific targets.
This post discusses how restricting access of some of the content in your game to customers can be a monetization strategy that is both rewarding for your users and pays off for you.
There is a common theme in the industry that suggests retention is the most important metric for the financial success of any game – more than monetization metrics. This post looks at some key data points that show the difference between monetizing a little bit and monetizing a lot is not due to engagement. It rather results from how frequently users make purchases when they are active in a game.
Maximizing revenue in your game is a balancing act between conversion and revenue per transaction. This post looks at the impact price point has on spending patterns and suggests a few rules of thumbs to define your pricing strategy.
Knowing which questions analytics can and cannot answer is not a theoretical consideration. It has very practical consequences. Having a data-driven culture means knowing what type of questions data can answer, and what type of questions it can’t answer.