This post discusses how to approach the tuning of your progression and balancing of your gameplay. Gameplay balancing is not an abstract process of number tweaking. To be effective gameplay and progression tuning need to be driven by qualitative considerations and a strategic understanding of user experience.
This post suggests way to approach your in-game economy, and the guiding principles that can help you optimize your in-game prices without going through an AB test.
Colopl reports an interesting metric: ARPQU. In doing so, they focus only on the metrics of users who launched the app at least once after 7 days of its download date. In this post I reflect on what this might mean, and how you can use this as part of your OKR process.
John Doerr’s book on Objectives and Key Results provides a great framework to consider product development in general, and game development in particular. This post goes into some insights that can be derived from that framework for mobile games.
This post provides the queries to measure engagement in your game
Looking at how many days a user logged in in the previous week is a strong indicator of future churn. By using this approach to identify at-risk users, you can act preemptively to reduce churn in your game.