4 alternative ways to look at your active customers (and monetize them better)
Author: Alexandre Macmillan
I'm a sociologist of technology and culture by training, and have been working at the cross of data analytics and product management in mobile games since 2014. My PhD and following academic work focused on the way communication technology has contributed to different modes of socialization and cultural frameworks. Working with big data in mobile gaming has been a unique opportunity for me to conduct applied social research on a daily basis. This blog is the opportunity for me to nerd out, bridge the gap between academia and industry, and share some of my insights on mobile games (and hopefully have those insights enriched and challenged) Some key topics that interest me and that I treat in this blog are: * What are some key behavior patterns that can be found across most mobile games? * How can you leverage some of these common behaviors to design a better product? * How does big data and the increased production of knowledge impact game making and larger organizational processes?
Thinking about daily active users (and the limitations of this metric)
If you have a live game, you need to be looking at the number of daily active users you have in your game. But that alone is not enough to let you know who your active users are – or how healthy your active userbase is
Rush Wars: First impressions
In this post I share my partial first impression on Supercell’s new game: Rush Wars
How to balance your Piggy Bank
This post suggests ways to think about your Piggy Bank and how to tune it
Immediate gratification in RPGs (or why I don’t love the “shard system”)
This post discusses some of the limitations of a shard-based RPG system and suggests reasons why immediate gratification is the way to go when designing your monetization strategy
How to determine your UA budget for a worldwide launch?
This post suggests ways to think about your UA budget to accompany the worldwide launch of mobile free-to-play games
« Previous Posts 1 2 3 4 5 6 … 16 Next Posts»