If you have a live game, you need to be looking at the number of daily active users you have in your game. But that alone is not enough to let you know who your active users are – or how healthy your active userbase is
In this post I share my partial first impression on Supercell’s new game: Rush Wars
This post suggests ways to think about your Piggy Bank and how to tune it
This post discusses some of the limitations of a shard-based RPG system and suggests reasons why immediate gratification is the way to go when designing your monetization strategy
This post suggests ways to think about your UA budget to accompany the worldwide launch of mobile free-to-play games
In this post I look at 2 different categories of KPIs, and show in what context – and for what purpose – each one of them can be useful.