This post elaborates on why suggests why you should focus on redeposits, and ways to visualize redeposit patterns and set yourself actionnable goals.
Author: Alexandre Macmillan
I'm a sociologist of technology and culture by training, and have been working at the cross of data analytics and product management in mobile games since 2014.
My PhD and following academic work focused on the way communication technology has contributed to different modes of socialization and cultural frameworks. Working with big data in mobile gaming has been a unique opportunity for me to conduct applied social research on a daily basis.
This blog is the opportunity for me to nerd out, bridge the gap between academia and industry, and share some of my insights on mobile games (and hopefully have those insights enriched and challenged)
Some key topics that interest me and that I treat in this blog are:
* What are some key behavior patterns that can be found across most mobile games?
* How can you leverage some of these common behaviors to design a better product?
* How does big data and the increased production of knowledge impact game making and larger organizational processes?
What to do with the old non-payers in your game
The longer your game has been in the app store, the older your user base. And that also means you probably have a large segment of active users who are nonpayers and have a very high tenure. This post suggests way to go about converting that group of users.
Monetizing today and tomorrow
In this post I discuss the differences between increasing your game’s revenue and increasing your users’ LTV
3 reasons to look at the cumulative spend of your active customers
This post discusses what the cumulative spend in your game is, and what that can mean for your day-to-day operations
Keeping track of your customer base
This post discusses ways to track your active customer base
Apple Arcade: first impressions and thoughts
My thought after using the Apple Arcade service for a few days
Alexandre Macmillan 