This week a fun golf game with the PGA IP attached to it
Author: Alexandre Macmillan
I'm a sociologist of technology and culture by training, and have been working at the cross of data analytics and product management in mobile games since 2014.
My PhD and following academic work focused on the way communication technology has contributed to different modes of socialization and cultural frameworks. Working with big data in mobile gaming has been a unique opportunity for me to conduct applied social research on a daily basis.
This blog is the opportunity for me to nerd out, bridge the gap between academia and industry, and share some of my insights on mobile games (and hopefully have those insights enriched and challenged)
Some key topics that interest me and that I treat in this blog are:
* What are some key behavior patterns that can be found across most mobile games?
* How can you leverage some of these common behaviors to design a better product?
* How does big data and the increased production of knowledge impact game making and larger organizational processes?
Embracing monetization in free-to-play
This post discusses the moral debate that still permeates the industry, and suggests ways to look past that (and be a bit more modest in the process).
Before and after In-App Purchases: identifying gameplay patterns and improving monetization
Looking at what players are doing before and after spending – both focusing on the missions played or considering more granular in-game actions – can provide good insights into the situations most conducive to spending. It can also shed a new light on the motivations to spend.
Week of April 4th 2019: Golden Boot
A free-kicks galore PvP match-up from Nordeus
What are your customers spending for?
In this post I suggest ways to look at what is driving user spending, as well as ways to measure that in your game.
Week of March 28th 2019: Tap Sports Baseball 19
Tap Sports Baseball is back for another year!
Alexandre Macmillan 