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Alexandre Macmillan

Research on mobile games and monetization

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  • Alexandre Macmillan, PhD

Category: SQL aficionado

Mostly hacks or cools tricks I’ve come across to have easily manipulable and usable data outputs. By default, I use a redshift syntax.

Template to measure engagement, login velocity and churn in your game

September 12, 2018 Alexandre Macmillan

This post provides the queries to measure engagement in your game

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Looking at the average and median time to convert through time – in SQL

July 10, 2018 Alexandre Macmillan

A quick way to go back in time and see how your times to convert changed as your title ages. This illustrates why you should stay away from average times when considering behaviors in your game.

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How to measure your userbase’s net worth and LTV – in SQL

July 1, 2018 Alexandre Macmillan

I’m following up here on my previous posts about having game-centric metrics. With this query you should be able to have in one same data

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How to optimize your LTV curves – in SQL

May 19, 2018 Alexandre Macmillan

Creating an LTV curve can be a heavy operation. Use this little trick to optimize your queries and compare LTV curves across different user segments

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Recent Posts

  • Monetization’s Next Level: The Step-Up Gacha Framework Built on Value, Not Fallacy
  • Every gacha pull gives out the same value. Players just don’t see it
  • Your items have no intrinsic value. You’re selling feelings. Price accordingly
  • Inside ‘Play Nice’: When Blizzard’s Creative Genius Met Its Reckoning
  • The Red Light by Default: Interactive Playbook

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