Looking at how many days a user logged in in the previous week is a strong indicator of future churn. By using this approach to identify at-risk users, you can act preemptively to reduce churn in your game.
Author: Alexandre Macmillan
I'm a sociologist of technology and culture by training, and have been working at the cross of data analytics and product management in mobile games since 2014.
My PhD and following academic work focused on the way communication technology has contributed to different modes of socialization and cultural frameworks. Working with big data in mobile gaming has been a unique opportunity for me to conduct applied social research on a daily basis.
This blog is the opportunity for me to nerd out, bridge the gap between academia and industry, and share some of my insights on mobile games (and hopefully have those insights enriched and challenged)
Some key topics that interest me and that I treat in this blog are:
* What are some key behavior patterns that can be found across most mobile games?
* How can you leverage some of these common behaviors to design a better product?
* How does big data and the increased production of knowledge impact game making and larger organizational processes?
Engagement and Live Ops (or how to assess the engagement of your active users?)
Looking at engagement from a Live Ops perspective requires a specific set of tools. This post covers a few different thigs to keep in mind when assessing the engagement rate of your active users.
Engagement, retention and commitment: how demanding is your game (or how committed are your users)?
This post considers ways to further evaluate the engagement of your userbase, and suggests ways to leverage that to optimize your game.
Treat every game as if it were an IP: how to design your starter pack and increase your day 0 conversion?
This post examines when users are most likely to convert on install day, and what their main motivations to convert are. Treating your game as if it were an IP means identifying what its defining traits are, and what is most likely to appeal to your users. This exercise can in turn help you design starter packs that align with your users expectations and help you get your conversion numbers up.
Glu’s Tap Sports Baseball ’18: sports in mobile
Glu had a solid Q2 – driven in large part by the performance of Tap Sports Baseball ’18. This post digs a little deeper into how TSB created a strong mobile experience for baseball and MLB fans.
Monetizing off engagement: thinking in terms of experiences
Engagement and monetization are two key aspects of the success of a mobile game. But how are both interrelated? Bouncing off some remarks in the Q&A of EA’s quarterly report, I discuss different ways to (potentially) make sense of all this.
Alexandre Macmillan 