Research on mobile games and monetization
The author argues for setting higher prices in game monetization, emphasizing that players buy for emotional satisfaction rather than objective value. Pricing should stem from player behavior, not item worth. Effective strategies include ensuring spending feels rewarding and designing tiered experiences for varying spender categories to maximize revenue.
In 2025, soft launching a game requires a strategic approach rather than relying on traditional KPI assessments. Growth is gradual, and KPIs reflect user interaction rather than game quality. Focus on binary metrics like retention, conversion, and redeposit. Fast, aggressive user acquisition is essential for timely, confident decision-making.
As I keep on playing with Gemini (my personal favorite) and my posts on soft launch I wanted to put together a quick cohort size
Making a new game is hard. Most of the time you’ll fail, and a large part of success is out of your control. So you
The New Gaming Colossus: A Comprehensive Analysis of YouTube Gaming Viewership and Market Dynamics Executive Summary: The Rise of a Digital Colossus This report provides
“Adventures of the Screen Trade” by William Goldman explores the unpredictable nature of the movie industry, emphasizing that success is ultimately elusive. Similar principles apply to mobile gaming, where entertainment value prevails over functionality. Optimizing production against inevitable failures and embracing passion are essential for achieving success in both fields.
Alexandre Macmillan 