This post looks at the state of esports in general, and draws on the example of the Clash Royale League to reflect on place of esports in the mobile space.
Category: The mobile market
An opinionated look at games and trends in the mobile market
Keeping soft currency balances in check and examples of evergreen sinks
This post considers different ways to keep your soft currency balances under control – and discusses some interesting features out there that can help you overcome some common challenges.
Glu’s Tap Sports Baseball ’18: sports in mobile
Glu had a solid Q2 – driven in large part by the performance of Tap Sports Baseball ’18. This post digs a little deeper into how TSB created a strong mobile experience for baseball and MLB fans.
Monetizing off engagement: thinking in terms of experiences
Engagement and monetization are two key aspects of the success of a mobile game. But how are both interrelated? Bouncing off some remarks in the Q&A of EA’s quarterly report, I discuss different ways to (potentially) make sense of all this.
Alexandre Macmillan 