Research on mobile games and monetization
Sharing some key takeaway/ideas from books I enjoyed –> not a book review :)
Blizzard Entertainment’s evolution highlights the tension between creative vision and commercial demands. As it transitioned from a small studio to a major player, the need for structured processes clashed with its organic development style. The success of live service models required a balance between quality and quantity, challenging Blizzard’s traditional approach and exposing fundamental misalignments with public ownership.
“Adventures of the Screen Trade” by William Goldman explores the unpredictable nature of the movie industry, emphasizing that success is ultimately elusive. Similar principles apply to mobile gaming, where entertainment value prevails over functionality. Optimizing production against inevitable failures and embracing passion are essential for achieving success in both fields.
The book written by Bob Iger (CEO of Disney) is definitely more biographical than business-focused—which actually makes it a fun read. Iger basically spent his
Alexandre Macmillan 