This post discusses ways to iterate and experiment on your game to proactively leverage data to guide future decisions
Category: Data and Design
Thoughts on how to leverage data to determine your title’s strategy and individual features.
(Building data-driven teams in mobile games 4) Optimize the ROI of your analytics efforts
This post discusses ways to think about the ROI of analytics on your product. The minimum threshold you define for impact is a key part in defining your ambitions and goals. And to increase to the ROI of your analytics effort, you need to set high expectations in terms of impact.
(Building data-driven teams in mobile games 3) Ask questions you can answer
This post tries to suggest the different types of question that can help yield the biggest ROI from your data effort
(Building data-driven teams in mobile games 2) Focus on what you can control
In this post, I discuss how being data driven is more about the process than the output itself
(Building data-driven teams in mobile games 1) How to think about your game
The first of a series of posts on building data-driven teams for mobile games
Battle Pass game talk
Last week I did a talk on the Battle Pass as a monetization feature. Sharing the slides here
Alexandre Macmillan 