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Alexandre Macmillan

Research on mobile games and monetization

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Game KPIs and performance

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Recent Posts

  • Reading Marc Randolph’s “That will never work”
  • Redeposit behavior: redeposit funnel and transactions
  • What to do with the old non-payers in your game
  • Monetizing today and tomorrow
  • 3 reasons to look at the cumulative spend of your active customers

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