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Alexandre Macmillan

Research on mobile games and monetization

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Game KPIs and performance

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Recent Posts

  • How to be an expert product leader
  • Balancing your game systems and releasing content
  • What arcades can teach us about monetizing engagement
  • (BUILDING DATA-DRIVEN TEAMS IN MOBILE GAMES 5) Iterate and experiment to leverage data in a forward-looking way
  • (Building data-driven teams in mobile games 4) Optimize the ROI of your analytics efforts

Recent Comments

北極星指標：把「賺錢」從口號化為行動的橋… on Finding your North Star
How to be an expert… on It’s not about what your game…
How to be an expert… on (Building data-driven teams in…
How to be an expert… on Using Objectives and Key Resul…
Balancing your game… on What timeframes should you be…
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