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Alexandre Macmillan

Research on mobile games and monetization

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Game KPIs and performance

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Recent Posts

  • How to balance your Piggy Bank
  • Immediate gratification in RPGs (or why I don’t love the “shard system”)
  • How to determine your UA budget for a worldwide launch?
  • Installs and active players – or why it’s not all about LTV
  • Analytics on the offensive

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How to balance your… on Putting service back in “game…
How to balance your… on Embracing monetization in free…
How to balance your… on Determining your IAP price poi…
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