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Alexandre Macmillan

Research on mobile games and monetization

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  • Alexandre Macmillan, PhD

Data driven design

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Recent Posts

  • Monetization’s Next Level: The Step-Up Gacha Framework Built on Value, Not Fallacy
  • Every gacha pull gives out the same value. Players just don’t see it
  • Your items have no intrinsic value. You’re selling feelings. Price accordingly
  • Inside ‘Play Nice’: When Blizzard’s Creative Genius Met Its Reckoning
  • The Red Light by Default: Interactive Playbook

Recent Comments

Unknown's avatarMonetization’s… on Designing features with OKRs
Unknown's avatarEvery gacha pull giv… on Your items have no intrinsic v…
Unknown's avatarYour items have no i… on Determining your IAP price poi…
Unknown's avatarInside ‘Play N… on Engage and the rest will follo…
Alexandre Macmillan's avatarAlexandre Macmillan on Red Light by Default: The Only…
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