Research on mobile games and monetization
In this section I discuss some behavior patterns common to most mobiles, and elaborate on some KPIs I’ve found useful to observe and analyze game performance. All graphs and numbers displayed here are for illustration purposes only, and are not actual numbers of any specific title.
Users play mobile games at regular intervals. And what those intervals are doesn’t depend on your game, but on your user’s schedule. By finding out how users engage with your title on a cyclical basis, you will be better prepared to set up your appointment mechanisms and design for the highest engagement possible
