Your best customers convert early (and what that means for your monetization strategy)

Users converting soon after install are your best customers. And those users are your biggest fans. You don’t cause them to convert in your game, and you can’t use difficulty or friction to get them to make their first purchase. The best way to get your conversion numbers up is to be proactive very early after install and showcase aspirational offers. It’s not about utility or a functional understanding of value.

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