Treat every game as if it were an IP: how to design your starter pack and increase your day 0 conversion?

This post examines when users are most likely to convert on install day, and what their main motivations to convert are. Treating your game as if it were an IP means identifying what its defining traits are, and what is most likely to appeal to your users. This exercise can in turn help you design starter packs that align with your users expectations and help you get your conversion numbers up.

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